RIZZUTO

THERESA

your creative communications & brand partner

As a creative communications consultant and digital marketer with over 10 years of experience, I specialize in crafting meaningful visual storytelling in the conservation, environmental, and visual art sectors. My approach emphasizes active listening, social-first strategy, and authentic communication, transforming complex ideas into clear, compelling content. From brand development to video production and editing, I provide strategic communications solutions to non-profits and businesses, with a devoted focus on supporting values-driven organizations.

This portfolio website represents a sampling of my most meaningful work spanning the past decade, both in a professional capacity from my full-time work at Spoonflower, my freelance work for a variety of clients, graduate work and passion projects (AKA the fun stuff). Have a look around, and don’t hesitate to reach out to chat further about any aspect of my work. Thanks for being here!

Areas of Expertise

    • Content production & filming

    • Social-first video editing

    • Social media caption writing

    • Social media scheduling

    • Infographics and other graphics creation

    • Logo design

    • Brand voice

    • Brand values brainstorm

    • Brand kits

    • Social Media + newsletter graphics

    • Style guide creation

    • Mood board creation

    • Props & styling

    • Shot list creation and photoshoot production

    • Visual branding consistency audits

    • Newsletter writing

    • Taglines

    • SEO-driven blog article writing

    • Web copy

    • Content brainstorming

    • Customized editorial calendar creation

    • Accessibility guidance and recommendations

    • Data aggregation and analysis

    • Customized insights and recommendations

LET'S WORK TOGETHER

LET'S WORK TOGETHER

30 minutes to transformation

If you’re on a mission to create impactful, social-first brand campaigns that resonate with your target audience, I’d love to help.

Embark on a transformative 30-minute discovery call with me, where we'll delve into the heart of your business. Together, we'll pinpoint the areas where you crave that extra spark, whether it's in communications, social media, graphic design, brand development, or overall content planning.

Meet Theresa

When I was a child, I could not stop drawing and writing. In the fifth grade, I won a contest to design my elementary school’s mascot: a dolphin, and in that moment a lifelong passion for the visual arts was born. All grown up and based in Durham, NC, I'm now a freelance digital communicator, designer, and the owner of Tailorbird Creative. With over a decade of experience serving highly-engaged communities for large e-commerce brands, small businesses and non-profit organizations alike, I’ve spent my career honing my craft for combining compelling copy, creative and audience insights. I love to both strategize at a high level and roll up my sleeves to do production work, infusing imagination and whimsy into all of my projects.

My journey has included getting my degree in graphic design at UNCG, and 10 years later expanding my expertise at UNC-Chapel Hill to earn a Masters Degree in Digital Communication. This background enables me to combine my love of writing, design, and high-level strategic thinking to guide brands and businesses with an intuitive and creative lens.

I’m also an Enneagram 7, bird nerd, and pasta granny at heart. My favorite things to do are walking along the river with my dog Olive, going out birding, stewarding my little corner of land in Durham, and spending time on my artistic hobbies.

Testimonials

  • From the minute Theresa started volunteering with New Hope Bird Alliance, she changed our chapter for the better.  Theresa had new ideas and positive energy to create better outreach materials that were more impactful and engaging.  I love her ideas and artistic expression.  When we changed our name, she had the knowledge and expertise to help us through creating a new logo.  We had hired a design person, who frankly didn't listen to the Board's concerns.  Theresa took over the process, listened to everyone's inputs and created a logo that we love.  Even with a full-time position, she finds ways to help the organization and her passion for birds and the environment is clear.

    -Barbara Driscoll, former President of New Hope Audubon & current Co-Chair of the Bird Friendly Habitat Committee; retired Physical Scientist for the Environmental Protection Agency

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